The concept was simple: It has to be hipster on a bike and there must be pineapples.
We started from the character. Lots of iterations led to creating easygoing modern biker with his own style. We equipped him with a variety of modern bikes. At the in-game garage the player can create hundreds of combinations and create his own individual character. Then we took all of this and embedded in the scenery of dirt, motocross tracks and severe, winter mountain slopes across 34 challenging levels. The last step was creating marketing materials and the App Store submission.