We have two major markets, representing two different smartphone producers: iOS App Store and Android Google Play. Generally, these stores are similar but there are slightly differences that determine success of an app.
Become an expert
If you plan to make application development your business, you must become an expert. There is no other way around because only quality wins. Compare successful apps – visit App Store/Google Play and check what types of applications are popular, ask your friends, start experimenting and when you finally have product, start the marketing process.
Promoting your app
Before your app has been approved and is listed for sale in the store, your goal is to get customers to download it. The best way to encourage sales is vaulting into a top-selling category, but it’s not that simple. Make your app useful, nice, fun, polished, looking good, engaging and your chances are increased. I want to show you a pyramid, on which you can see the daily earnings of application developers.
The pyramid has five floors. Floors 1-2 are called step 1 and they are reserved for an aspiring individual who publishes its first application in any of the stores. Without proper marketing plan the chance daily downloads will bring more than $10 is minimal. Next is step 2 – it’s 3 and 4 floor of pyramid. Here we have a app that became a hit. Vaulting into a top pyramid is more difficult, because it is occupied by large productions. In the case of paid apps the most important factor of success is number of downloads. You put a price on an app and the more people downloads it the more money you make. But the most profitable option is smart usage of micropayments know as In App Purchase in combination with virtual currency.
Once your shiny new app is available in the marketplace, visibility is vital to profitability. Getting into the App Store’s top 100 – much less top 10 – list is of course the best way to see sales soar. If that’s just not happening for you, start small. Build an audience from the ground-up.
- Most successful and popular iPhone apps cost anywhere between $0.99 to $9.99 so if you are planning to charge more, you’d better make sure you have a damn good application.
- What is the demand for the type of app you’re selling? Are there already similar apps?
- How useful is your app going to be?